Our World

Innovation in motion!

Point 65° North is a magical place. The island Rönnskär, near the Northern City of Skellefteå, Sweden and the home of the Pite-Rönnskär light house. Built in 1905 it is surrounded by an archipelago of hundreds of islands, ideal for exploring the outdoors.

When founding Point 65 Sweden in 1996, the beauty of the islands combined with the ingenuity and engineering of the lighthouse was the essence of what we wanted to achieve.

Today Point 65 products are sold all over the world and innovation is still our hallmark.

Our Philosophy
We are dedicated to quality, form and function. We are innovative, products are functional and design is Scandinavian.

Our mission is to inspire people to the outdoors through innovative, unique and outstanding products assured by the Point 65 brand.

We strive to offer a wide range of innovative, unique and outstanding outdoor products to bring out the explorer in people, starting from our roots in the world of paddling.

Our company
Point 65 Sweden, founded in 1996, is a leading outdoor brand in Northern Europe and one of the fastest growing outdoor brands in the world.

Kayaks & more
Point 65 Sweden also offers a wide range of paddle sport products and is the company behind the ingenuous modular take-apart kayaks Apollo, Tequila!, Martini, Mercury and the SUP Rum Runner. 

Packs & bags
We offer a wide range of state of the art, truly unique and innovative bags and hard shell back packs which double as the highest rated spine protectors in the world and also protect your gear. 
These legendary packs & bags have previously been known as Boblbee.
Show me Point 65 Packs! »


The People
RICHARD and TOMAS ÖHMAN
Founders and Managing Brothers, Tomas and Richard Öhman , have always had a passion for the outdoors, the ocean and the mountains, designing and building their equipment. Avid sailors, they built their first boat at the age of 12 and 13. The brothers continued to combine their passion of designing, building and riding. They shaped their own surfboards and windsurfing boards back in the early eighties, travelling around Europe, the US and Africa riding and gliding.

NIGEL FOSTER
The Point 65 team was strengthened in 2004 by living paddling legend Nigel Foster. Nigel did not only bring his legacy to Point 65 but also the history of modern paddling.
His international reputation is built on his designs (he has designed six sea kayaks), his numerous books and articles, his teaching, his instructional videos and DVDs, and his expeditions. Nigel Foster is an international kayak teacher and has become an icon of modern sea kayaking. Nigel is the designer behind the Point 65's Whisky 16 and  Double Shot as well as the Point 65's Nigel Foster paddle and the Explorer PFD.
Read more about Nigel »

MAGNUS DE BRITO
Magnus de Brito brought advanced marine design technology to Point 65. Magnus, one of the leading designers in Scandinavia, has headed design projects with industry giants such as Porsche, Scania Trucks,  Hyundai, Intelligent Sound, Pirelli Boats, Agip Marine and many more. Already at 18 Magnus was responsible for the development of the first commercially viable wind surfing harness. His passion for kayaking and other water sports and the toys used for it has continued through his career.
Magnus is the designer behind the award winning modular kayaks Apollo, Tequila!, Martini and Mercury as well as the Rum Runner SUP. But he also designs state of the art touring kayaks like the Point 65's XP18, XP18 Spyder and Freya Expedition.
Read more about Magnus de Briro »

FREYA HOFFMEISTER
Freya is the ultimate test paddler. She takes her kayaks on expeditions like the circumnavigation of  New Zealand and Australia. On August 30, 2011 she began her circumnavigation of South America from the Quilmes Yachtclub in Buenos Aires. She paddled south down the coast, rounded the Cape south of Tierra del Fuego. The infamous Cape Horn not only nearly ended the trip, her harrowing experience almost cost Freya her life. But she pulled though and ended this first leg of her 8,000 kilometres (5,000 mi) trip in Valparaíso, the main harbour just off Santiago de Chile. She then paddled north past Peru and Ecuador, crossed the equator and passed Colombia. She paddled through the Panama Canal. Then headed south past Venezuela, ending the second 8,000 km leg in Georgetown, Guyana. She started the third 8,000 km leg in September 2014. This final leg is taking her past Suriname, Brazil and Uruguay returning to where she started almost 4 years earlier, in Buenos Aires by May, 2015.
Freya is paddling the Point 65 Freya Expedition which she helped design in cooperation with Point 65's designer Magnus de Brito. You can read more about Freyas circumnavigation of South America on her blog.
Read more about Freya »